We hit the NYC streets with our R29 x Timex Ice Cream Truck where we gave away free ice cream and Timex watches to consumers throughout the day. Additionally consumers were encouraged to take part in an instagram contest and pose with their ice cream and watch to win a big prize. 

he design complemented Timex's debut line of watches and also married the idea of ice cream- if you look close, you will notice the ice cream cones and popsicles within the pattern! 

Art Direction and Design
Emily Kowzan-Ritter
Creative Direction
Michael Ciancio
Event Photography
Alexandra Gavillet