Domino Magazine in collaboration with Amex Platinum presented a pop up shop in Bridgehampton selling stylish summer essentials. 

The clean bright white of the outpost was supplemented with a cheerful color palate that worked well with the amazing showcase of products. Also featuring the product was a floor to ceiling, wall to wall modular pegboard that could move with the product at a moment's notice.

Art Direction and Design
Emily Kowzan-Ritter
Creative Direction
Michael Ciancio
Event Production
Richard Muske
Product Styling
Elaina Sullivan
Photography
Cody Guilfoyle

Transforming an abandoned warehouse in Bushwick into a soul-stirring, awe-inspiring, style and culture funhouse is no small task, but Refinery29's 29Rooms does just that. 29Rooms is a thought-provoking, viral event sensation. This year’s theme, Powered by People, drives the 29Rooms mission to create an inclusive, interactive, and creative space that sparks conversation, content creation, and puts the audience center stage.

Art Direction
Emily Kowzan-Ritter
Creative Direction
Piera Gelardi and Albie Hueston
Design
Jennifer Whitney

Celebrating Sunglass Hut’s SHADES OF YOU campaign, we created three unique sets for guests to step into, take selfies and post to social.  During the two-day event, over 2,000 passersby interacted with the installation.

Art Direction
Emily Kowzan-Ritter
Design
Jennifer Whitney
 

We hit the NYC streets with our R29 x Timex Ice Cream Truck where we gave away free ice cream and Timex watches to consumers throughout the day. Additionally consumers were encouraged to take part in an instagram contest and pose with their ice cream and watch to win a big prize. 

he design complemented Timex's debut line of watches and also married the idea of ice cream- if you look close, you will notice the ice cream cones and popsicles within the pattern! 

Art Direction and Design
Emily Kowzan-Ritter
Creative Direction
Michael Ciancio
Event Photography
Alexandra Gavillet

With a theme of ”Claiming Power," we worked with 3 d illustrator Anny Wang to create explosive textures that we wove throughout the event, collateral and video presentation.

Special presenters included Morgan Spurlock, Gaborey Sidibe and a powerful performance by Nobel Stepz and Marawa the Amazing.

Art Direction and Design
Emily Kowzan-Ritter
Design
Isabel Castillo
Creative Direction
Piera Gelardi and Michael Ciancio
3d Illustration
Anny Wang
Lighting, design and production
Eyesite Group
Collateral Photography
Rachel Cabitt

Refinery29 welcomed VIPs, celebrities, influencers, tastemakers and consumers to the School Of Self Expression, presented by Neiman Marcus. Inside these walls, we encouraged guests to raise their voices, break the rules, and live outside the lines. 47MM social impressions have been garnered across platforms, to date, from #R29ExpressYourself!

Located in the beating heart of Austin, over 3,000 guests attended the three day interactive event, taking crash courses in the classrooms of creativity, technology and style-discovery.

Art Direction and Design
Emily Kowzan-Ritter
Creative Direction
Piera Gelardi
Design
Elliot Salazar, Isabel Castillo, Alex Marino and Mallory Heyer
Event Photography
Bonnie and Lauren, Event Photography

67% of American women are plus-size — size 14 or larger — yet the plus-size woman accounts only for 2% of the bodies represented in the mainstream media.

In partnership with Lane Bryant and Aerie, Refinery29 has launched The 67% Project, a movement toward representing the truth about the who the American woman is in the media. 

The Every Beautiful Body symposium brought together thought leaders in fashion, media & retail, influencers, and celebrities. But most importantly, it was open to everyone, with over 400 guests in attendance. Through a program of panels & workshops, interactive activities & art, we used storytelling and facts to enlighten, empower and challenge women, triggering a seismic shift towards the representation of Every Beautiful Body in the media.

Art Direction
Emily Kowzan-Ritter
Design
Jennifer Whitney
Event Photography
Craig Barritt and Jackie Harriet

Refinery29’s two-day mini-golf course disrupted the conventional fashion week event with an interactive country club open to the public.

Editorially driven, the Refinery29 Country Club spotlighted R29’s favorite NYC designers and borrowed inspiration from their most iconic pieces in the form of nine custom-built holes. 
 

Art Direction and Design
Emily Kowzan
Creative Direction
Piera Gelardi
Event Production
BMF Media
Photography
Ben Ritter

This fully immersive experience on the SAG Awards red carpet allowed stars, such as Nicole Kidman, Chrissy Teigen, and the kids from Stranger Things to express themselves from all angles and create a piece of shareable art for their fans to see a totally new and multi-dimensional side of them. The iridescent, kaleidoscope-inspired backdrop made it an instant Instagram hit.

View more of the videos here!

Art Direction
Emily Kowzan-Ritter
Design
Jennifer Whitney
Video and light production
Matte Projects
 

Art Direction and Design
Emily Kowzan
Creative Direction
Piera Gelardi
Illustration
Julia Sadler

As style stars from various industries, these gals know how to party like rock stars... even when there props are missing! For this shoot, we photographed each party girl as she mimed holding balloons, applying makeup etc. and illustrated the different props in post. 

Art Direction and Illustration
Emily Kowzan
Creative Direction
Piera Gelardi
Art Direction
Julia Finch
Photography
Ben Ritter

Art Direction and Design
Emily Kowzan-Ritter
Creative Direction
Michael Ciancio
Menu Illustrations
Anna Sudit
Florals
Putnam and Putnam

Americanana was a group exhibition at the Hunter College Art Galleries. The identity came to life in a printed fold out catalog that gave reference to 19th century Americana art, bold silk-screened posters and the typography from that era. 

Design
Emily Kowzan
Art Direction
Cynthia Pratomo and Chen Chieh Ni

Art Direction and Design
Emily Kowzan
Creative Direction
Piera Gelardi and Michael Ciancio

Refinery29 unveiled findings from its new study on millennial-minded women: Empowered, Not Entitled, the first installment in the “Her Brain on Digital” insights series. As part of Refinery29’s ongoing commitment to learn everything about the lives and habits of its millennial-minded audience, the report explored how women use digital resources to make informed decisions throughout their life — from shopping behaviors to technology usage to lifestyle habits.

The space was donned with a 60' immersive video tunnel, oversized quotes from the study and branded take aways for each of the atendees. 

Art Direction and Design
Emily Kowzan
Creative Direction
Piera Gelardi
Production
SET

Art Direction and Design
Emily Kowzan
Creative Direction
Piera Gelardi

Art Direction
Emily Kowzan, Gabriela Alford
and Julia Finch
Creative Direction
Piera Gelardi
Photography
Mike Garten

Inspired by cubism and the contemporary architecture of Marfa, TX, the design of The Shopping Block is modern and minimalist but bold utilizing geometric patterns, mixed metals and pops of neon color accents. 

Art Direction and Design
Emily Kowzan
Creative Direction
Piera Gelardi
Event Production
BMF Media

Refinery29 collaborated with Urban Outfitters and Space 98 to create a pop-up shop that brought our New York Times best-seller "Style Stalking" to life. 

Art Direction and Design
Emily Kowzan
Creative Direction
Piera Gelardi
Production
Space 98

Tinseltown, Refinery29's annual holiday bazaar opened it's door to the public for 2 days. Guests experienced sponsor activations and shopped hand-picked vendors set up in custom-fabricated booths.

The design behind Tinseltown gives a nod to holiday trees with the simplified triangle and gives a fresh color perspective with the unorthodox holiday color palate. 

Art Direction and Design
Emily Kowzan
Creative Direction
Piera Gelardi and Michael Ciancio
Event Production
BMF Media
Event Photography
Nina Westervelt